A Funnel: An Essential Tool for Online Business Owners

A Funnel: An Essential Tool for Online Business Owners In today’s world, the competition in the online marketplace is extremely high. With so many businesses vying for customers’ attention, it’s essential to have a strategy that sets you apart from the rest. A funnel is one such tool that can help online business owners in …

The Importance of Checking Your Tech Stack: A Guide for Business Owners

The Importance of Checking Your Tech Stack: A Guide for Business Owners Technology is a critical aspect of any business, and having the right technology stack is essential for success. A tech stack refers to the combination of programming languages, software, and tools that an organisation uses to develop and run its applications and services. …

5 Workflow Tips for Business Owners

5 Workflow Tips for Business Owners As an online business owner, you understand the importance of streamlining your work processes to increase efficiency and productivity. However, with the ever-growing array of technology tools and platforms available, it can be challenging to determine which tools to use and how to use them effectively. This is where …

5 Incredibly Useful Email Marketing Tips For Small Businesses

5 Incredibly Useful Email Marketing Tips For Small Businesses Email marketing is a type of digital marketing that uses emails as a way to reach potential and existing customers. It involves using email campaigns to send targeted messages to a targeted audience in order to build relationships, generate leads, increase brand awareness, and ultimately drive …

Test, Test and Test Again

Test, Test and Test Again Testing is a key component of a build process. Here are three things you can use to test  Testing out your workflows to make sure all the parts are communicating as you desired and planned for is really important part of the build process It is one thing that is …

Do you feel like a Technophobe?

Do you feel like a Technophobe? Definition Technophobe – a person who fears, dislikes, or avoids new technology. Devices and the software we use to control them has changed rapidly over the last 15 years. Sometimes it moves so fast it is hard to keep up with all the updates with the new phones, tablets, …

Get Black Friday Ready

Get Black Friday Ready Black Friday is like Marmite. You either Love it or Hate it.  But Black Friday is a phrase you just can’t escape during November As a business owner and customer we have become accustomed to the selling season and we often hear, I am waiting to see the Black Fridays offer. …

Email Marketing: Where to start ?

Email Marketing: Where to start ? Email Marketing is something that is easy to put off as a business owner, it feels complicated and time consuming. One of the things I hear often is that there is no point in doing anything if the list is small. One of the best things you can do …

Staying consistent in business is a tough job

Staying consistent in business is a tough job It is not always easy to stay consistent as a business owner. There are lots of different plates to spin and also stuff comes up when you least expect it.  Having processes and systems in place can make sure that the ball drops are not as significant …

Payment Gateway Vs Shopping Cart ?

Payment Gateway Vs Shopping Cart ? What is the difference? These terms payment gateway and shopping are often confused and used together very often and that is because on a lot of occasions both these pieces are used at the same time. However, they both have very different roles as part of e-commerce payment processing.  …